Sitting in coffee shop the other day –a fellow cool watcher/leading media strategist and I decided it: London and Sydney just weren’t that cool anymore – that is, when compared to Asian cool. Everything I have seen since has convinced me the really cool people on the streets and in the clubs are Asian. Watch and see what you think too.
And according to Singaporeans 20 to 24 from the research we have conducted - the most cool Asians (ie Cool with real attitude and impact) are in Japan, Taiwan and Korea. “You just wouldn’t dare wear those clothes in Singapore.” Some put it down to the weather where the layered clothes offer so many more options to costume play. Clearly it’s more than that. Overdressing is a big turn off in Singapore – the look is casual all the way – relaxed. Sydney is like that too with grunge lingering well past its use by date.
Votes are going to Asia for Cool – though there is some dispute about whether black Americans still win out on the cool front. The vote is open, of course unless we can settle this with some sort of poll.
And according to Singaporeans 20 to 24 from the research we have conducted - the most cool Asians (ie Cool with real attitude and impact) are in Japan, Taiwan and Korea. “You just wouldn’t dare wear those clothes in Singapore.” Some put it down to the weather where the layered clothes offer so many more options to costume play. Clearly it’s more than that. Overdressing is a big turn off in Singapore – the look is casual all the way – relaxed. Sydney is like that too with grunge lingering well past its use by date.
Votes are going to Asia for Cool – though there is some dispute about whether black Americans still win out on the cool front. The vote is open, of course unless we can settle this with some sort of poll.
